Kaidia Pickels

Digital marketing strategist and writer based in Pittsburgh.
Passionate about channeling human creativity through strategic content creation, engaging copywriting, and lively social media management.

Résumé

EXPERIENCE

Trying Together
Digital Marketing Manager (July 2025 - Present)
Managing social media and email communications for Trying Together, associated partners, and advocacy campaigns. Helping shape the organization's growing community relations strategy, with specific expertise in social media strategy, email marketing, and digital advertising.

Pipitone
Content Strategist (Jan. 2022 - Jan. 2025); Content Specialist (Feb. 2020 - Jan. 2022)
Created integrated, dynamic content as part of a multidisciplinary marketing strategy to help clients reach their branding and business goals. Produced a range of marketing content, including blog posts, social media content, case studies, press releases, business reports, web content, and downloadable resources.

Made in PGH
Freelance Writer (Jan. 2021 - Aug. 2023)
Wrote sponsored and organic articles about Pittsburgh-area businesses and events, with a focus on food and beverage. Optimized content for superior SEO performance and sourced supplementary images, quotes, and links.

Edinboro University
Freelance Content Writer (Aug. 2019 - June 2020)
Produced digital content for Edinboro University’s new homepage as part of a collaborative rebranding effort. Optimized written content for ideal search engine and social media performance. Identified key performance areas from SEO research to help direct content strategy.

University of Pittsburgh, Division of General Internal Medicine
Digital Media Writer (Aug. 2018 - Aug. 2019)
Developed and managed social media accounts and websites for DGIM research centers and programs. Curated social media content to increase engagement across platforms. Wrote and edited novel content to supplement existing content on DGIM websites that promote faculty achievements and news.

NYU Office of Student UX, Technology, and Engagement
Digital Media Intern (Sept. 2017 - Aug. 2018)
Developed social media strategy for HashtagNYU, a student-facing social media brand, and NYU Athletics programs. Captured, curated, and produced digital media content, including social media content, blog posts, photos, and videos. Compiled performance analytics for weekly reports on online engagement data.

EDUCATION

New York University, Graduate School of Arts & Science
Master of Arts in Humanities and Social Thought, May 2018

New York University, Liberal Studies Program
Bachelor of Arts in Global Liberal Studies, May 2017
Concentration: Contemporary Culture and Creative Production
Minors: Documentary and French Studies

LEADERSHIP

Public Relations Society of America (PRSA) Pittsburgh
Web Content Manager, Jan. 2023 — Jan. 2024
2023 Renaissance Awards Co-Chair, PRSA Pittsburgh Executive Board, Jan. 2022 — Jan. 2023
Member, Diversity and Inclusion Committee, Jan. 2021 — Jan. 2025

American Advertising Federation (AAF) Pittsburgh
Events Chair, Ad 2 Pittsburgh Executive Board, Aug. 2021 — June 2024

SKILLS

Advanced writing and presentation skills applicable to project management, account management, content marketing strategy, creative copywriting, and social media management.
Strong reasoning and research abilities with experience in gathering insight and monitoring trends.
Digital literacy that encompasses visual website design, strategic copywriting, social media management and content creation, video and audio production, and data visualization.
Proficient in written and spoken French.

CERTIFICATIONS

The Women’s Professional Development Workshop — SkillPath
Inbound Marketing Certification — HubSpot Academy
Social Media Marketing Certification — HubSpot Academy

DIGITAL MEDIA TOOLS: